Masthead
The Swim Economy
The money behind the sport.
Business and finance of competitive swimming: governing-body budgets, sponsorship flows, facility economics, meet P&L, where the revenue actually comes from and where it leaks.
Disclosure
Research and drafting at The Swim Economy are AI-assisted. Every factual claim is sourced to a cited primary or established trade source, and editorial judgment is human. Pieces carry a desk byline; this publication does not invent individual journalists.
Editorial standards
Sourcing
Every figure we publish carries a citation to the source it came from.
Quotations
Quotations are never fabricated; we only reproduce words from a cited source.
Authorship
Pieces carry a desk byline; the publication does not invent individual journalists.
Corrections
Errors are corrected publicly, with the date of each correction shown.
AI assistance
Research and drafting are AI-assisted; editorial judgment is human.